5:30 PM17:30

PlantPure Nation - movie screening and Q&A panelist session with local plant-based practitioners & community leaders

  • Renown Medical Center, Mack Auditorium (map)
  • Google Calendar ICS

2019 has been named the Year of the Vegan by both Forbes and The Economist! Interested in learning more about the Whole Food Plant-based Lifestyle? Join us for a film screening of the 2015 documentary film PlantPure Nation at Renown's Mack Auditorium on Tuesday, April 30th followed by a Q&A panelist session with local plant-based medical practitioners and community leaders.

The documentary film PlantPure Nation tells the story of three people on a quest to spread the message of one of the most important health breakthroughs of all time. After renowned nutritional scientist and bestselling author, T. Colin Campbell gives a stirring speech on the floor of the Kentucky House of Representatives, his son, Nelson, and Kentucky State Representative Tom Riner work together to propose a pilot program documenting the health benefits of a plant-based diet. Once the legislation goes into Committee, agribusiness lobbyists kill the plan. Undeterred, Nelson decides to try his own pilot project in his hometown of Mebane, North Carolina.

In his groundbreaking 2004 book, The China Study, and in the recent popular documentary film Forks Over Knives, Dr. Campbell detailed the weight of scientific evidence that a whole foods plant-based diet can prevent and even reverse some of the most deadly health conditions such as heart disease, type 2 diabetes, and even some forms of cancer.

A growing number of celebrities, athletes, TV hosts, and nutrition experts have promoted a plant-based diet in the past few years. And tens of thousands of people have documented their personal success stories since adopting a plant-based diet. But as more doctors and public officials become aware of the healing power of plant-based nutrition the question arises: Why don’t they share the information with their patients or the public?

On November 15th, 2011, doctors T. Colin Campbell and Caldwell Esselstyn presented their research on the benefits of plant-based nutrition to the Kentucky State legislature. The house members were enthusiastic. With one of the highest levels of childhood obesity in the nation, Kentucky also suffers from high rates of heart attacks, strokes, and diabetes. Soon after Campbell’s and Esselstyn’s presentation, Rep. Tom Riner introduced a bill to establish a pilot program that would document the health benefits of a plant-based diet. But once the bill went into committee, industry lobbyists launched one of the most intensive lobby efforts ever in Kentucky. As the bill’s sponsor Rep. Riner put it, the bill was watered down to “a shadow of its former self”, turned “from steel to Reynolds Wrap.”

A top-down approach that recognized the powerful healing effects of plant-based nutrition had failed ­ again. But Nelson Campbell suspected there was another way to prove the merits of this idea. After the setback in Kentucky, he resolved to put his hunch to the test in his own North Carolina hometown of Mebane (population 11,562). He also took a documentary film crew with him.

Nelson hoped to demonstrate that a whole foods plant-based diet would lead to significant and measurable health improvements in just 10 days. He also wanted to demonstrate that such a diet would be easy to follow and indefinitely sustainable.

Using an approach consistent with the mainstream values of his hometown, he started small, offering ten-day “jumpstarts,” using freshly prepared plant-based meals and before and after biometric testing.

How would these rural people, many of whom were raised on southern comfort foods such as meat, potatoes, biscuits and gravy, handle a plant-based diet? Would they lose weight and get healthier? Would their families and friends accept their diet and lifestyle change? Could this be the spark of something even bigger? Can a nationwide health revolution actually begin in a town as rural and small as Mebane?

As Nelson is launching a movement in the most unlikely of places, his close friend in Kentucky, Rep. Tom Riner, continues his efforts to educate his legislative colleagues – eventually giving away over 300 copies of “The China Study.” Their success in both places motivates Nelson and Tom to join in an effort to right what is surely one of the greatest wrongs of our modern age. Together, they launch a plan to expose the forces that stand in the way of a wider recognition of the healing powers of a plant-based diet.

Beyond Mebane, PlantPure Nation explores the topical issues of the small family farmer, food deserts, modern medicine and the challenges of getting plant-based nutrition included in the political process.

PlantPure Nation was shown in theaters in over 100 cities in 2015. It was filmed across the USA and features Steve Forbes, Jr. (Editor-in-Chief Forbes Magazine,) Dr. T. Colin Campbell (Co-Author, The China Study,) Dr. Neal Barnard (Founder and President, Physicians Committee for Responsible Medicine,) Dr. Michael Greger, (Director of Public Health and Animal Agriculture, Humane Society of the United States) leading the list of world-renowned experts, doctors and authors who speak on the topic. The Production team includes Director Nelson Campbell and Producer John Corry & Writer Lee Fulkerson from the acclaimed documentary film Forks Over Knives. PlantPure Nation, however, is not a sequel to Forks Over Knives.

  • 5:30 pm - doors open

  • 6:00 pm - movie screening

  • 8:00 pm - Q&A panelist session

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11:40 AM11:40

Vegan Indian food cooking demo, Nicole Hope (Thali)

Thali's vegan chef Nicole will teach you how to cook delicious vegan Indian dishes! Thali is one of the Reno Vegan Chef Challenge participants and one of the best Indian cuisines in Reno. They are known for their use of fresh, local, and organic ingredients. They purchase 90% of their ingredients from local farmers every week, except for ingredients difficult to grow locally such as coconut milk.

Nicole has been vegan for 3 years and has been a recipe developer and vegan chef at Thali since October 2018. In this cooking demo, she will demonstrate how to make fully coconut ladoo, red lentil Dahl, and cucumber veggie salad (note: cover photo is not actual foods to be made in this demo). After cooking is done, samples will be shared with attendees.

Doors open at 11:40 am. Cooking demo will begin at noon and ends around 1pm. Nicole will hang around until 1:30 pm for discussions.

This event is free and open to the public. The classroom has max capacity of 25, and it's first-come first-serve. Since this event is posted in various media, marking "Going" or "Interested" on this page will not guarantee your seat. Please come early to secure your seat.

This cooking demo is gluten-free because of Natural Grocers' kitchen usage rules. Please do not bring any foods that contain gluten in this class room.

  • 11:40 am - Doors open

  • 12:00 pm - Cooking demo (gluten-free)

  • 1:00 pm - Q&A with Nicole

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10:30 AM10:30

Truth In Food Series: How food production is making us sick and poor

Surviving the Healthcare System

The state of American Health, how we got there and how we can change it.

Dr. Matossian is a board-certified Gastroenterologist, who served Lake and Mendocino Counties since 1988. After graduating from Wesleyan University, in Connecticut, studied Chemistry and attended Medical School at Penn State University. Dr. Matossian completed Medical Residency at Georgetown University and did Gastroenterology Fellowship at the University of Maryland, in Baltimore. Dr. Matossian ran the most cost-effective private Colonoscopy Center in Northern California. He opened the First Rural Ukiah Clinic offering medical support to Liver Transplant patients for CA Pacific Medical Center in San Francisco.

His PASSION is patient advocacy & continues to provide excellent gastroenterology care at the VA Hospital here in Reno, Nevada.

Mary Matossian became fascinated with the Science behind a Life free of weight gain, Inflammation & chronic disease!

After years of suffering from Metabolic Syndrome: High B/P, High Cholesterol & High Blood Glucose & Weight gain, she discovered the Whole food, Plant-based diet.

What she discovered is how quickly Blood Values improve with minor changes in Food Choices! Health is Happiness

Mary has a BS in Nursing from the University of San Francisco and a BA in Economics from Temple University in Philadelphia.

She has been in the Healthcare Industry for 20+ years and

Worked as a discharge nurse and patient educator at a Surgery Center, an Endoscopy Center and A Busy Gastroenterology Practice, in Ukiah.

Meatonomics - David Simon

Did you know that a Big Mac's real cost is $11? How come McDonald's can still make money by selling it for $4? Who is paying the rest of $7? Come to this talk and find it out! A renowned author and speaker David Simon will come to Reno during Vegan Chef Challenge and uncover the economics of meat industry - Meatonomics.
David is a lawyer and advocate for sustainable consumption. He works as general counsel for a healthcare company and serves on the board of the APRL Fund, a non-profit dedicated to protecting animals. David received his B.A. from U.C. Berkeley and his J.D. from the University of Southern California. In addition to his book Meatonomics, he is also the author of New Millennium Law Dictionary, a full-length legal dictionary. He lives near South Lake Tahoe with his partner, artist Tania Marie, and their two cats and a rabbit.
Since this book was published in 2013, David was featured in movie Cowspiracy in 2014, and again featured in movie What The Health in 2017. Also in 2017, he was invited by Voiceless (an animal protection organization in Australia) to speak at 7 locations in Australia. He organizes his own vegan group Tahoe Herbivore in South Lake Tahoe.

This is a free event hosted by Reno Vegan Chef Challenge.




  • 10:30 am - Open House

  • 11:00 am - Dr. Harry Matossian, Gastroenterologist - Surviving the Healthcare System

  • 12:00 pm - Open Questions & Discussion - Explore Library of resources to begin your journey

Refreshments, herbal water & coffee, vegan snacks

  • 1:30 pm - Personal Plant-based health stories . . . share your story with us!

  • 2:00 pm - International speaker and author of Meatonomics, David Simon.  Featured in health documentaries such as PlantPure Nation, Cowspiracy, & What the Health, David will join us to discuss the economics of the meat industry.

(seating maximum for each session is approximately 65)

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